Intuit Motion Design

Motion-first design thinking is essential to building products that delight, guide, and empathize with customers. Motion with purpose and UX choreography are methodologies that help shape those designs.

Intuit Hero ScreenTurboTax eFile Screen

Target and Challenge

Introduce motion as a premier craft capability, establish Intuit-wide motion principles, and champion Lottie as the core motion platform for creating purposeful, delightful, and responsive motion in our products.

16 apps use morphing and looping animations to help with perceived performance while the app loads, helping reduce FUD (fear, uncertainty, doubt).

Problems Solved

I partnered with UX engineers and developers to adopt the Lottie animation framework across iOS, Android, and web. We replaced all MP4, GIF, and GSAP coded animations with responsive, interactive, and accessible Lottie motion.

Celebration animations bring joy and delight to our customers' big tax moments. Reduced motion options ensure animations are accessible and inclusive.

Character illustrations of girl enjoying coffee

Illustrations in Photoshop (left) are not ideal for Lottie. I traced them in Illustrator (middle), and cleaned up vectors where possible (right) to make rigging and motion easier.

Outcomes and Achievements

An amazing 100% Lottie adoption across all business units! We've also seen an uptick in PRS scores, with customers loving the new animations. We are also working on a new product that is completely driven by motion-first design.

Mint Design Team — Best User Experience + Visual Design: Apps and Software
Role: directed and mentored motion designers on product animations

Functional animation keeps the user focused and guides them through otherwise difficult and potentially cumbersome tasks.

Responsibilities

I'm working as Principal Motion Designer on the Design Technology team

Leadership (mentor motion designers, motion strategy + guidelines)
UX (sketches, wireframes, flows, motion research)
Design (motion design, character animation, storyboards, animatics)
Prototyping (lo-fi / hi-fi, basic flows, interactions)
Development (iOS, Android, agile, scrum, kanban, Lottie testing)

Next Project

Sony Interactive Windows